Career

Consumer trends

My international lifestyle, global networks, strategic visioning skills and embrace of creative and intellectual diversity give me an unparalleled lens on consumer trends and cultural blueprints. It’s this framework that allows me to explore and interpret a range of possibilities and perspectives of the future so clients can confidently build inspired business models and deliver enriching communication strategies worldwide. With over a decade of global consumer insights expertise behind me, The Australian Financial Review (05.02.11) profiled me as one of “five leading futurists” worldwide.

Though a trend forecaster, I work equally with the past and present as I do future potentialities. My specialist sectors are hospitality & travel, food & dining, health & wellbeing, design & style and the luxury goods industry.

Past projects include concept development of the ANA first class airport lounge in Tokyo, global briefings on the future of consumerism for the boards of Virgin Group, BSkyB, Ofcom, MSN and BT, as well as authoring city trend reports on destinations as diverse as Stockholm, Mumbai and San Francisco. I’ve envisaged what Japanese department stores could look like a decade from now, taken bankers from the Netherlands on innovation tours of London to help them create a more consumer responsive financial industry in their homeland and interviewed NYC and Parisian-based artists for potential brand collaborations. I’ve created colour swatches of the future visual communication of ‘freshness’ and worked with FMCG companies on new product developments ranging from iced beverages to fabric softeners.

Past clients include Sony Ericsson, IKEA, Vodafone, JWT, Bacardi, P&G, The Body Shop, Unilever, Le Sportsac, Peach Aviation and Vertu (amongst others). Projects range from content development, branding strategies, event management, new product development, innovation workshops, city tours and market immersions right through to 2025 scenario planning.

Coaching

I frequently work with my clients’ internal teams in a mentoring and coaching role to help them develop a culture of foresight and innovation. These coaching and ‘creativity tutoring’ sessions are run at both a one-on-one and group level. I also consult privately with individuals.

Writing

I am a published author, as well as a contributor for StylusCanvas8David Report and produced the initial content for the launch of CNNGo’s Tokyo site (now part of CNN Travel). From 2009-2011 I had my own column on Asia for the World Entrepreneur Society. My interviews and articles have been published on JC ReportCar Design NewsWGSNBrandchannel and LS:N Global (amongst others).

Presenting

I am often asked to speak at conferences on consumer trends and future inspirations. Some of my speaking highlights include Tallinn Marketing Week (2015); ARMS Canberra (2014); Adelaide Festival of Ideas (2013); PechaKucha Tokyo (2012); Qi Global Summit Singapore (2010); ITCA Cologne (2010); Designboost Malmö (2008) and Insight Conference London (2005).

I have also guest lectured at companies like IDEO, Wolff Olins, Burson-Marsteller and colleges Temple University Japan, Central Queensland University and The University of Adelaide.

In 2015 I opened the ‘GenZ’ exhibition at the Emma Hack Gallery for the SALA Festival.

A personal conversation is always much more meaningful so please email: kristina@kristinadryza.com to discuss future projects or speaking engagements.